Parents' expectations are the true standards for judging day care service quality. Understanding the nature and determinants
of expectations is essential to ensure that service performance meets or exceeds expectations. The aim of day care is to
meet and satisfy target customers' needs and wants. Understanding parents' behaviour and "knowing them" are never simple.
parents may state their needs and wants but act otherwise. They may not be in touch with their deeper motivations. They may respond to influences that change their mind at the last minute. however, day care must understand the wants, perceptions, preferences and service usage behaviour of their target parent.
Generally following factors entice parents to go for day care:-
Both parents are working and there is no one in the family to look after child
Using day care centre as an established neighbourhood practice
Normally, people would become aware of the availability and quality of any service through various information sources such
as colleagues, family members or relatives, friends, neighbours, and advertisements. The quality of service provided by daycare meeting parents expectations predominantly for below mentioned points make the perception of parents about daycare.
Reputation of the center in the area
Fees and service charges by the daycare center
inducive atmosphere to induce the child to experiment, explore and deduce some conclusion
Age appropriate Toys and other play materials
Arrangements of clean and healthy freshly cooked food
safe and reliabale Transportation system (vehicle/van)
Availability of professionally trained staff
Emergency child care services
Hygiene and cleanliness
Any business must consistently endeavor to improve its services as per the expectation of its customers and demands in the market.
Global Kids Indian School, playschool, preschool, daycare, kindegarten, nursery, school in Neb Sarai serving saket, IGNOU, Neb Sarai, Khanpur, Sangam Vihar, Vasant Kunj, Malviya Nagar, Maidan Garhi, Vasant Kunj, Pushp Vihar, Paryavaran Complex, chattarpur, indra enclave, freedom fighter colony, anupam garden, Mehrauli, Sainik Farms, Saidulajaib, Madangir, Khanpur etc.